The Benefits of Bidding Broad

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The Benefits of Bidding Broad

If you enjoy playing the pay per click game you will love what we call, bidding broad. This is a method of bidding low on thousands of keywords at one time and then seeing which keywords perform the best.

We relate bidding broad to fishing. A fisherman sets up several poles with different bait in order to see what the fish are biting on. Bidding broad on keywords is the same general idea. Advertisers set up the same ad for several different keyword searches to see which search the ad receives more clicks through.

Bidding broad in the beginning can help advertisers find the highest performing keywords to narrow in on. When you bid low on many keywords there is less to lose while experimenting with ad text, targeted keywords, and bid amounts.

Overture's search term suggestion tool can help advertisers to harvest quality keywords and phrases to use instead of general highly competitive high-bid words. When bidding low go for targeted, more specific phrases. For example: Instead of bidding low on a highly searched word like "widgets", where no one will ever come across your low maximum bid ad, bid low on keywords like "blue widgets for women" "widgets reviews" and "low cost widgets".

Related Article: Click Fraud Prevention >>