What are Niche Pay Per Click Engines
Niche pay per click engines are focused on one general theme of websites, services or products. Most of the big name pay per click search engines allow all categories, such as Overture and Find What. But the smaller pay per click engines have found success concentrating on one edge of the market and doing a good job of it. For example: Bridalclicks.com is a niche pay per click search engine focused completely on wedding related websites.

Benefits of Niche Pay Per Click Engines
While there is usually less traffic rolling through a niche pay per click engine than a general pay per click engine, there are some direct benefits for advertising who use niche pay per click engines.

Qualified Traffic
Customers who come to a niche pay per click engine are looking for a specific type of product or service and are more likely to buy a product than a casual searcher or visitor who happened upon your site. This is what we call highly qualified traffic.

Cheaper Clicks
Since there are fewer advertisers vying for top spots on niche pay per click engines bids and clicks are cheaper than general pay per click engines.

Higher ROI
Advertisers can invest less and receive more by listing with niche pay per click search engines. They can spend less on bids and overall clicks since there will be fewer visitors, however the visitors they do receive will be highly qualified traffic and 10 times more likely (reports say) to buy than visitors to general search engines.

Find Your Niche
Search your category to see if there is a niche pay per click search engine for your type of product, service, or website.