Which Domain Extension?

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Which Domain Extension?

The first thing to consider when choosing a domain name is what domain extension (or top level domain, TLD) you would like to use.

The extension is important because it lets viewers know generally what type of site you have. For example .com= commerce, .org= non proft organization, .biz= business, etc.

.com
Although there are increasingly more options for extensions, .com still remains the best first choice for most domain names. When a customer looks up a company web site they will generally try the name of the company followed by a .com first. If your site doesn't come up you may be passing along traffic to your competitors. True many .com names have been used up already so you may have to try another extension, but with a little creativity you may find the perfect .com that is still free.

If you are unable to secure a .com your next best alternatives are to stick with .biz, .net, and .info. These are what viewers will generally try next as a default. Other domain naming options for einclude using country code top level domains, such as: .us, .ws, or .tv.

Related Article: New Top Level Domains >>