Using Google AdWords

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Billboards are too pricey, spam stoops to low, and search engine submission takes too long. If you are seeking to market your online business there is another way to get traffic- It is called Google AdWords. In this article we'll discuss what Google Adwords is, the benefits and disadvantages of using this type of online marketing, and some tips for success if you do decide to use AdWords.

What is Google Adwords?
Google AdWords is a pay-per-click online advertisement service that lets advertisers post text ads for their sites targeted for specific keywords. These ads are shown in the "Ads by Google" banners seen all over the World Wide Web, and also as sponsored links on the Google search results pages. A pay-per-click service, advertisers pay only when someone clicks on their ad link. Users have total control over their ad content, daily ad budget and how much they are willing to pay per click.

How Keyword Competing Ads are Ranked
Where the ad will be placed in the banner line-up is determined by a combination of two things: the click-through rate (how many times the ad is clicked on compared to the other ads listed), and how much the advertiser agrees to pay Google per click. In other words the highest paying advertiser with the most tantalizing link wins the top spot. I know, I know, High School is over, but rich and popular is still "in".

Benefits of Using AdWords
Fast Results- Talk about quick feedback! Advertisers can have their ads up all over the Internet and begin testing products and marketing strategies in minutes. As opposed to waiting months for a search engine to spider and index a web site, AdWords can give advertisers quick traffic and fast feedback.

Target Audience- Google AdWords users choose keywords to match their ad/product so they can reach customers who are looking for their product or service. And find people who are essentially searching for the same keywords the advertiser specifies in the AdWords account manager.

Budget Control- Advertisers have total control over their ad budget. There is no monthly minimum spending limit. There is a $5 set up fee and then advertisers can choose how much they will pay per click from five cents to fifty dollars (USD). Advertisers can set up a daily allowance. When the budget for the day is all gone their ad will be removed, so advertisers don't overspend.

Productivity- AdWords

Related Article: Testing with PPC >>