Why Advertisers Use Smaller PPC Search Engines

Name Recognition- Big companies or companies with a product they would like to market heavily may wish to be 'seen' everywhere. In which case it is a great idea to use many small PPC engines to get listed all over the Internet.

Smaller Fee's- In order to compete with large PPC search engines, the smaller pay per click engines will offer lower start up fees and lower minimum bids. Allowing for more clicks for the dollar.

Easier to Get to Top- Competition in smaller pay per click engines for certain keywords is less than larger engines so it easier and cheaper to receive a top billing.

Why Advertisers Shouldn't Use PPC Search Engines

Poor Quality Traffic- Lesser search engines may have poor search match algorithms in place resulting in less qualified traffic.

Victim of Click-fraud- Smaller engines don't usually employ IP tracking methods for keeping click thru tracking pure. So advertisers are charged multiple times for the same visitor.

Paid to Click Schemes- Some small PPC engines pay visitors to click on products. This rarely results in quality sales or traffic for advertisers and is something advertisers should watch carefully for in smaller PPC engines.

Harder to Get Refunds- Most pay per click search engines will respond to requests by advertisers to refund moneys for click-fraud. However, smaller engines are much more difficult to receive refunds from.

Summary

If you are trying to get the word out on your company or product and would like to flood the Internet with your name it would be a good idea to utilize the smaller pay per click search engines like Search123. However, if you are looking for increased sales and quality traffic stick with Overture and the big PPC engines.

We recommend the following PPC search engines for name recognition purposes:

Search123

Enhance Interactive